Rumi says:

sohbate Ashiq to ra Ashiq konad
Sohbate Fasiq tora Fasiq Konad
Sohbate marde Khoda Mardat Konad
Sohbate har na saza Sardat Konad

the company of a Lover will make you a Lover
the company of a Fasiq will make you a fisiq
the company of the Men of God, will make you a MAn
and the company of useless men will make you cold

that is why Awliya Allah Advise us to sit in the company
of those who have Knowledge and Hikmah

because knowledge without hikmah, is useless
and when we sit in company of those who have knowledge and hikmah, we shall gain something from them..

when we enter a Perfume shop, we will carry some sweet smell even though we might not put perfum on us..!

May Allah Subhana wa Ta'alla forgive us for our mistakes.

Amen